Your network is invaluable so Attio integrates thoroughly with your Email, Contacts, and Calendar to unlock powerful insights to leverage it.

Calculating Connection Strength

Attio grades the connection strength with each relationship from across your team. The strength of each connection is based on numerous data points such as frequency of bi-directional email communication and recent regularity of interactions. 

The algorithm continuously improves and becomes increasingly accurate over time.

Connection Strength basics

  • Connections are broken down into 5 degrees, from Very Strong to Very Weak and sometimes No Connection at all.
  • Giving you a deeper understanding into your relationships, Attio also determines whether each is on an upward or downward trend represented by the arrow icon on the right of each connection. No trend icon indicates the connection is steady at its current strength.

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